Promoting your platform
Promoting your new Digital Outreach platform is crucial to your success. You’ll want to consider how to launch your new platform, and how to drive adoption after you roll it out. We have some great tips for you, and lots of helpful templates you can use when you are creating your marketing materials.
Templates
Check out the Promote page on your On Boarding Guide for ideas for in-store materials and social media promotions. Use the same password as you use to log in to this site to access the page.
Driving Adoption
In addition to marketing, the most effective way to register people for the platform is to sign them up for text messaging in the store. Check out the step by step instructions on how to sign people up for the platform. We’ll provide your team with a branded guide specifically tailored to your system before your launch.
Extracting ROI
A Case Study
An mscripts customer enrolled over 40% of their customers into the mobile service in first 10 months of production.
Results
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41% of prescriptions with a Ready status now come through mobile.
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42.6% decrease in outbound calls.
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15% overall decrease in inbound calls to support center.
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2.5% – 3% Return to Stock Rate for mobile customers as opposed to an 8% Autofill Return to Stock Rate.
Overall, their customers were happier, their pharmacy staff was interrupted less often, and there was a measurable improvement in pharmacy operations.